Disciplined Marketing – A Better Way to Build a Professional Services Practice (eBook)




Co-written with Linda Popky

This e-book is right for you if you are a consultant, professional services provider, or small business owner who would like to expand your business by more effectively using marketing initiatives.

You don’t need to be a marketing expert. The purpose of this e-book is to help you focus on the right activities that will get you the results you need. We are assuming that you have tremendous value to add, and a unique area of functional or process expertise that will dramatically improve the condition of your clients. And we want to help you to get the word out and have ample opportunity to make a positive impact.

When you read this e-book, you will see a lot of examples of the different approaches successful consultants have taken to use marketing to achieve their goals. We hope that the combination of abundant examples and a lean, easy-to-use framework will inspire you to take a more focused approach to marketing and that you will be able to measure the impact of your investment.


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