Robbie's analysis of our business and customer base was crisp and incisive. She brought together a wide variety of data we'd collected and was able to provide a unique, powerful perspective on important segments we've overlooked. This analysis and her recommendations on how to capitalize on specific strengths in our market have helped us map out a winning strategy for deeper product penetration and higher customer satisfaction.
Peninsula Strategies was brought in to benchmark customer usage and satisfaction with a particular product, as a means of improving product strategy. We developed, implemented and analyzed the findings of an online survey, which helped to guide future product direction and market outreach. A key part of the project was working with the internal team to ensure understanding and buy in among the senior leadership team, maximizing the value of Oracle’s investment.
- Primary Research
- Customer Retention
- Business Strategy