Lead Generation and Customer Acquisition
  • I initially brought Robbie in for a 6 week project relating to new customer acquisition, and asked her to continue on, for what ended up being close to 2 years. Robbie impressed me with her ability to plow through large amounts of work quickly, thoughtfully and with integrity. Robbie is generally optimistic, candid and diplomatic, qualities that proved useful here as she established new partnerships for Netflix.

    Jessie Teitz Becker - CMO, Optimizely
    Jessie Teitz Becker - CMO, Optimizely Netflix

Robbie was involved at Netflix for nearly two years, evaluating a broad range of partnership opportunities for the company.

Industry:
Online DVD Movie Rental Service

Web:
http://www.netflix.com

Project:

  • Channel Strategy
  • Lead Generation & Customer Acquisition

 

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