Brand Management & Positioning, Primary Research
  • As the superintendent and the CEO of Menlo Park City School District, I brought in Peninsula Strategies to guide our board of directors in developing core values for our district. Robbie showed a real commitment to doing the best for our district, and was incredibly responsive to our needs. Her ability to bring together so many disparate groups, and build buy-in is truly impressive. I have worked with many consultants in public and private markets, and Robbie is extraordinarily talented—her intellect, diplomacy and ability to think both strategically and tactically gave us what we needed to help our highly dynamic organization define what makes us unique, which will set the tone and strategic planning for the next decade. I highly recommend Robbie for helping your company focus on what's important.

    Dr. Maurice Ghysels - Superintendent
    Dr. Maurice Ghysels - Superintendent Menlo Park City School District

Robbie worked with the elected directors of the school board as well as the superintendent of schools to develop the core values for the district.  Project included qualitative research with key constituents, research of comparable districts and facilitation and leadership of multiple working sessions.  The outcome of this project was the adoption of core principles to be used to guide the district’s long-term strategy.

Public School District



  • Primary Research
  • Brand Management & Positioning

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