We engaged Peninsula Strategies to conduct market validation when we were launched Egnyte. Robbie created and managed the customer validation process and helped define the positioning for Egnyte's launch. Robbie brings a range of marketing skills from big and small companies alike which we found invaluable at a startup.
Egnyte retained Peninsula Strategies to help them segment and understand their target buyers when they first launched their company. Peninsula Strategies was instrumental in validating the market opportunity and positioning Egnyte for massive success at their initial product launch.
Software as a Service for File Sharing
- Primary Research
- Subscription Model & Membership
- Go-to-market Strategy
- Brand Management & Positioning