Robbie and her colleagues did a great job in conducting a thorough assessment of the performance bicycle business and offering specific tactics to grow the industry. They were able to balance their objectiveness as outsiders with an in-depth understanding of how our business works. Everyone that I spoke to who attended the presentation of their findings said the study is direct, accurate, clear and appropriate. I continue to be impressed by their passion, hard work and commitment to excellence, and hope to have an opportunity to work with them again.
The BPSA came to Peninsula Strategies asking for a data-driven analysis of key growth opportunities in the bicycle industry. Further, the BPSA members wanted Peninsula Strategies to advise them on key opportunities for growth going forward. We conducted primary research with dozens of suppliers, retailers, customers and thought leaders to develop a comprehensive assessment of the industry and a set of recommendations. We presented our findings at the 2008 Bicycle Leadership Conference to a packed house consisting of the leaders of nearly every major Bicycle Supplier in the US. These findings have resulted in changes both at the industry level and within individual companies.
Association for Manufacturers of Premium Bicycles and Components
- Business Strategy
- Market Research and Assessment