You have big questions about the Membership Economy

and need the expertise to transform your organization.

Peninsula Strategies is a strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Every project is overseen by founder Robbie Kellman Baxter. Robbie, the author of The Membership Economy is an industry insider and marketing guru who has worked with nearly 100 companies.


To build forever transactions, businesses both large and small need to understand the fit between their offerings and their customers. Peninsula Strategies’ rigorous approach to gathering and analyzing data is at the core of every strategy we develop. We understand that your resources (both time and money) are limited and we ensure that you can measure real results – greater revenue, greater profitability, lower labor intensity – on every project.



Robbie is a world-renowned keynote speaker, having spoken in front of thousands of business leaders across dozens of industries on managing in the Membership Economy. She consistently delivers audience-winning, highly engaging presentations.



Our clients are the entrepreneurs, visionaries and cutting-edge thinkers disrupting industries with membership-oriented businesses, as well as corporate insiders driving transformational change across the organization. For over 15 years, Peninsula Strategies has delivered for clients including Netflix, SurveyMonkey and the National Restaurant Association.